The Indian festival of lights, Diwali causes discomfort to millions in India due to air, noise and waste pollution. Bursting firecrackers is now seen as a tradition as opposed to the lighting of the humble diya; both of which require the use of matchboxes. This design is an attempt to turn a common commercial object into a public service advertisement.
These designs are not commissioned by any company or Matchbox Manufacturer. Please feel free to use this design to help spread awareness among the youth of today. Do email me for the open files.
Illustrators' Earth Day
This poster uses the 'colour swatches panel' in Adobe Illustrator to depict the colourful phases the earth enjoyed until the perilous present. Created for Earth Day, 2014.
Mind Your Business
Ninad Adawadkar, best friend and fellow at Teach For India (TFI) organised a business workshop for children in his class. For this, students set up lemonade stalls and learnt basic lessons in handling resources and finances while running an ethical 'business' The artwork, inspired by illustrative mosaic tile work, tries its best to match the vivacity of little children trying their hand at business in summer.
Know India (WIP)
Know India (tentative title) is a personal endeavour to discover and empathise with traditional Indian Art. After careful research and study of each style, an artwork is entirely painted in either photoshop or illustrator or both. The reinterpretations not only depict the artform, but also correspond to the letter with which the name of the art form begins. A- Azujelos, Goa B- Bengal Potochitra C- Chitrakathi, Maharashtra D- Deccani, Deccan E- Ellora Paintings, Maharashtra
This project is also a personal skill building exercise.
A fictional typographic event by esoteric typographic beings for a quasi real audience. An exercise in recreating classic retro, carnival posters.
By 2014 the NSA along with organisations from various countries were publicly known for spying on the common man under the pretext of national security. Privacy has become a fantasy. The poster is a satirical take on the pathetic obsessive indulgence of the NSA.
The World Before Her
Directed by Nisha Pahuja, this documentary weaves a conversation on feminism and freedom by juxtaposing the lives of two girls– Ruhi Singh, a Miss India contestant and Prachi Trivedi, a Hindu nationalist training with the Durga Vahini. The poster explores this dialectic.
Please note that the poster is not commissioned. It is a tribute to a wonderful film.
Explorations in combining various media to form a coherent visual landscape.
It only takes 'one' to start a revolution. But 'one' isn't enough to bring about one. A PSA urging people to vote in the 2014 general elections in India.
Mukta Malar Poster
Most modern graphics, print and web, are designed using the Latin script. Unfortunately, local scripts are now regarded as remnants of the past. As a result the local typographic landscape is famished and is devoid of any creative progress. Mukta Malar is a humanist Tamil font designed at Ektype. The font can be used for clear communication across web and print without attracting too much attention to itself. The poster shows how the font can be used in various Tamil typographic ephemera. It tries to articulate the various ways Mukta Malar can serve the Tamil typographic landscape without being overtly patronising or self aggrandising.
Writers Lost in Type
An exploration in stylings of Saul Bass, graphic design from the 60s. The type composition is inspired by classic Swiss 'random but structured' invisible grid systems. The only restriction being the use of only one font.
Please note, these are not associated with Moma. This is a hypothetical project.
Modak is a chubby font designed by the incredible folks at Ektype. This is a tribute as well as an advertisement for Modak. This is the story of 'M' and 'U'. While 'M' is a little lost girl, 'U' are the reader personified as the chubby fat character and m's best friend.
As graphic design consultant to bRnd Studios, Mumbai, I illustrated a few persona sketches to help them visually articulate a part of their user research. The illustrations captured personas from different age groups in a nutshell. Care was taken to depict each persona in action not only exhibiting their age group but also their temperament while they perform the activities they engage in at that age.
The project was guided by Sudhir Bhatia, the studio lead, with valuable inputs from Paul, Spriha and Mukesh.